Do you have dreams which you have given up on

because you just don't have the time these days?

🤔 Or you should be more realistic?

🤔 Or you've missed your chance?

🤔 Or you need to be more practical nowadays?

And even though you are trying to convince yourself  letting go of things is healthy, there is a bit of you which dreams about what could have been?

Those dreams which just keep flickering away with even the tiniest flame don't have to be extinguished just because we are the grown-ups now.  In fact they don't have to be extinguished at all.

I found out a key secret which had been gobbling my time and munching on my motivation, and it's called self-sabotage - and if you're reading this, I bet you struggle with it too.


Wild as it may seem:

There is nothing wrong with you.

Being an adult is hard. There's no manual.  We just have all these bills to pay and relationships to uphold and body image to contend with and careers to keep and homes to maintain and if you're anything like me, you can look up one day and suddenly the idea of creativity and play and joy can all seem a long way away.

If any of this resonates with you, you're in the right place 

because this course is crafted to equip you with the tools to explore how you could begin to bring some of those big goals back into your world, without exhausting yourself in the process.,

Through a series of practical exercises and lessons, we will learn the skills and knowledge you need to manage your mind and stop waiting for the "right time".




  • 1st - 20th December 2023
  • 3 Weekly Lessons (learn)
  • 3 Weekly workbooks (apply)
  • 3 Live coaching calls (investigate)

Accessible pricing

December's course outcomes:

  •         More confidence
  •         More clarity. For EVERY decision.
  •         More creativity.
  •         Less pretending you don't want to do that thing you've always wanted to do

This course is helps you navigate all the obligations of adulthood and remind yourself you were not born to work, even if the bills still need to be paid.

This course is for you if you've ever thought:

"It's too late to start"

"I've missed my chance"

"I'll start that when I win the lottery"

Build your dreams without burning out

Does any of this sound familiar?

  • "There is just not enough time to do fun stuff any more"

  • "I used to want to be an artist / singer / actor / learn Spanish but I don't know how I would find the time"

  • "I just can't take anything else on right now"

If so, then you are in the right place.

This course is tailor-made to help you build your dreams without the burnout

Ever find yourself day dreaming about what could have been?

And it is not that you don't like your life now, it's just there are some things you wish you had done when you had the time.

...Or when you had the money.

...Or when your friends lived closer

....Or when your knees weren't quite so grumpy

And we get so lost in the reasons why not we forget to explore the possibilities of why not now.

It is more difficult to fulfill a dream you have decided you cannot do.  What if another way was possible?

A way which did not involve having to jack it all in like some mid-life crisis, but actually just began by including yourself and your own need sin to the story you are creating.

You deserve a life where you get to make choices based on what you want, not choices based on what is going to feel less rubbish.

This course is about teaching you how.

The more clarity you have

The less time you spend in indecison

And that means you have way more time (and energy) to do all the way more important stuff in life.
Like reading books, and learning to surf or having lie ins or writing that book or hanging with friends or turning your phone off and deciding you want to quit your job and become a gardener or a learn Portuguese or audition for a role as a Bollywood dancer or plan how to dismantle the patriarchy.

Pricing options

Please see below for scholarship options

"I heard it was accessible pricing"

It is! (but the buttons only allow me to link to one price)

Click here to apply for the scholarship option:

Hardship scholarship application

People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.

If you'd like to Pay Forward and sponsor someone on the course, please let me know.

Course curriculum

    1. Gentle Goals Without the Hustle - Welcome - workbook

    2. Gentle Goals Without the Hustle - Welcome - workbook - plaint text version

    1. Gentle Goals Without the Hustle - Chapter 1 - video

    2. Gentle Goals Without the Hustle - Chapter 1 - workbook

    3. Gentle Goals Without the Hustle - Chapter 1 - workbook - plain text

    1. Gentle Goals - Chapter 2 - video

    2. Gentle Goals Without the Hustle - Chapter 2 - workbook

    3. Gentle Goals Without the Hustle - Chapter 2 - workbook - plain text

    1. Gentle Goals Without the Hustle - Chapter 3 - video

    2. Gentle Goals Without the Hustle - Chapter 3 - workbook

    3. Gentle Goals Without the Hustle - Chapter 3 - workbook - plain text

    1. Gentle Goals Without the Hustle - What Next? - workbook

    2. Gentle Goals Without the Hustle - What Next? -workbook - plain text version

    1. Week 1

    2. Week 2

    3. Week 3

About this course

  • £137.00
  • 16 lessons
  • 5 hours of video content

Where are you stifling your dreams?

It may surprise you when you begin to notice how many things you are telling yourself the moment has passed.

And this often leads us to the fact that we are often worried about what other people may think of us. And what they might say about us. And whether it's all going to be OK. And we would often rather not try than risk looking foolish.
a black woman dances in an orange skirt

If you're looking for a clear, practical methodology to bring about concrete change

This is what we do.

When you hear the word "goals" do you immediately think of a load of 'What ifs'?

Are you less concerned with what you want and more worried about getting it wrong?

The problem is often not the goals but all the stories we spin into. What if we regret it? What if this isn't the right choice? What if it does not work out? What if I look like a fool? Any of that sound familiar? The thing is, that if we are used to being mean to ourselves about getting things wrong, then our brain gets super vigilant looking for danger - and that becomes all we are trained to look for.
Two women builders in overalls and a hard hat

Live with more ease, joy and confidence

Because you are not forgetting to include your wellbeing in your schedule

Who am I?

Hi, I'm Anna, also known as HeardinLondon

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert with a strong focus on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have coached hundreds of people on their path back home to themselves. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. I think we all need that. And so I trained in it so more people can build their own toolkit. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

Your Transformation

By investing in this course, you'll learn how to

  • Stop trying to do more to achieve more

  • Learn ways to check in with yourself as a habit

  • Stop thinking you are too exhausted to dream big

Want Big Dreams (without the hustle)?

Because you deserve so much more than being on survival mode

Most of us believe if we just more time we would ge to do the things we love

But whenever we had pockets of time, we seem to cram them with obligation

And probably a bit of guilt. And the notion that if we "get ahead of ourselves" now there will be this oasis of rest on the horizon. And I have to ask, will open-heartedness - how has that been working out for you so far? Because if we do not change what we are doing, we are going to get more of what we have.
Asian woman in front of a stained glass window

The truth is you're not going to find the time until you make the time

But can be really hard when life keeps on lifing.

Wearing yourself out and letting those little fires burn out may feel an inevitable part of adulting, BUT IT FEELS TERRIBLE. And it does not have to. You can choose what you want to create in your world. And this course teaches you how.
A black woman with a brown headscarf

It's really hard to make time for yourself

And this course teaches you wants to put yourself first

This used to be the story I would tell myself

That I was only allowed to do nice things when the to-do list was cleared.

Only things kept getting added to it. And the idea that I was ever going to have some time to think about what I wanted got further and further away. This was until someone introduced me to a groundbreaking approach, reshaping my entire decision-making process. Its impact was so profound that I trained to teach this methodology, aiming to share its power with as many individuals as possible.
A foggy woodland at sunrise

What if you could learn how to:

  • Slow down, without the the fear of judgement?

  • Create time to remember what is really important to you?

  • Not feel like your feelings always come last?

  • Begin to take steps towards the things you dream of?

Managing your mindset

Empowers you to show up for yourself consistently

Perhaps it's about interacting with coworkers without the fear of "getting it wrong"? Or nurturing friendships that aren't built on a tally system? Or simply recognising your feelings are important too?
A black woman in an orange shirt

Prioritising your needs is vital for your wellbeing

and the well-being of those around you.

I teach a straightforward, effective strategy to help you build the skills to make confident choices.

This is a practical, transformative approach to get unstuck.

This is a course about is about how to stop ignoring your needs

And how to reconnect to those things which used to light you up

It is about how to stop feeling so overwhelmed we never have time for ourselves. It is about how to stop over-compensating because we are worried about what other people will think. It is about remembering that everyone benefits when we are fully recharged.
A brown skin woman in front of a stained glass window

We have more mental energy

to direct towards the rest of our lives when we are not full of self-doubt.

Which means there is more energy to direct towards the bits of life that actually light you up. Maybe it is your friends, or being creative, or exploring or resting more - but you get to be more you. And with this comes confidence. And frankly, everything is a bit more fun.
A caucasian woman flicks water out of her hair

We will work on

🌟 Why we neglect ourselves (spoiler: it's not your fault)

🌟 Why we sometimes opt for the 'easier' choice rather than what we truly desire (spoiler: it's not your fault)

🌟 How to refocus on ourselves(spoiler: it's not your fault)

🌟 Techniques to avoid burnout  (spoiler: even if it feels overwhelming now, it's not your fault)

Imagine a world where you can:

✨ Have more "me time"

✨ Extend the same compassion to yourself as you do to others

✨ Know your priorities and follow them in everyday life

✨ No longer exhaust yourself trying to meet everyone else's expectations

If you have been looking for the "How?"

you're in the right place.

I teach a results-driven approach which you can apply to any area of your life.

We'll embark on a journey to:

🌱 Develop self-awareness to understand why it so hard to rest

🌱 Spot patterns that cause indecisiveness and master strategies to navigate through them

🌱 Cultivate self-confidence that enables you to own your worth and live a more fulfilling life

🌱 Foster self-compassion and forgiveness for your past self and the decisions you have made

In this course, you'll learn a framework which supports your rest and play. You'll learn to take control of your life, develop a deeper understanding of your desires and motivations, and determine where to accelerate or hit the brakes.

Many of us feel like we need to have done everything perfectly before we deserve self-love.

Or rest.

Or a partner.

Or to go to the park.




It's endless.

What if the secret to making everything else more gratifying was learning to be more kind to yourself, your capabilities, and your experiences?

[spoiler: it is]

What if navigating needs didn't feel like such a struggle?

And I mean everyone's (including our own).

Imagine what would be possible if you discovered some mind management tools to treat your life like a journey of growth, instead of bouncing between self-doubt and overcompensation or feeling like every interaction is a battle? Imagine waving a magic wand and banishing that one persistent barrier that's been holding you back from speaking up for what you want. Here's a little secret: the roadblock we encounter is always the same - our mindset.
A black person sits under an oak tree at sunset

What if you could train your mind to stop telling you you can't do fun things

And that you don't need to "earn" pleasure?

You absolutely can. I am living evidence, and I'm inviting you to learn the tools that revolutionised my life.
Two women in a laughing embrace

On this course you will discover

⭐️ Why the urge to please everyone except yourself is so pervasive (spoiler: there's nothing wrong with you)

⭐️ Why, despite your best efforts, you often find yourself putting yourself last, and what to do about it (spoiler: there's nothing wrong with you)

⭐️ Why we get stuck in a loop of obligation (spoiler: there's nothing wrong with you)

⭐️ How it's possible to grow internal validation (spoiler: there's nothing wrong with you)

⭐️ Tools to set boundaries and prioritise rest and fun (spoiler: there's nothing wrong with you)

What you will leave with

⭐️ More confidence, energy, and time for yourself

⭐️ The ability to stop feeling overwhelmed by expectations

⭐️ A method to implement clear boundaries

⭐️ The ability to be more present and authentic for yourself and others


Learn how to prioritise yourself with confidence and clarity

The tools I've used to build a life I love

and I show you how stop making decision-making does so stressful

I don't teach anything on this course I have not found to be life-changing. These methods are more than tried and tested; they are lived in and stretched in and reworked for a feminist, anti-capitalist, bodu inclusive lens.
Indigenous American woman with blue hair

It isn't impossible

Even if it might not seem like that right now

Do you ever feel like:

💔 There is no point starting?

💔 It's too late?

💔 You're too exhausted for fun?

This course teaches you how to make sure that it is the rest and fun which is central in your life and the obligation which slots around that-  not the other way around.

This is the foundation for your future self

This is the blueprint you need to stop telling yourself you are not good enough.

These thoughts show up for so many of us. This is why learning in a community full of people striving together and cheering each other on is so supportive.
Plus size caucasian woman with wavy brown hair

Pricing options

Full wage for folk who can afford it and concessions for folk who need it

Scholarship option

No one is turned away for financial reasons.

Click here to apply for the scholarship : Hardship bursary application

People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.

If you'd like to Pay Forward and sponsor someone on the course, please let me know.

Choose confidence and clarity

And prioritise rest and pleasure

Without the guilt. Wild notion, I know. This three-week course is tailor-made to equip you with the skills to make decisive choices, without second-guessing yourself.
Black woman laughing and throwing leaves

We will focus on

☀️ How to pinpoint what you would love more of in your life

☀️ Techniques to overcome barriers to self-compassion

☀️ Strategies to navigate guilt when it arises

☀️ Confidence tips, and how to implement them

☀️ Adapting to shifting circumstances

You will get the following:

🏝 3 video lessons (and replays - one a week)

🏝 3 coaching calls (one a week)

🏝 3 workbooks so you can apply the work to your personal circumstances

🏝 A VIP Facebook group (if you want it, if you hate FB, that's ok too)

🏝 The most amazing supportive community for accountability.

(Group coaching calls are Wednesday evenings 6th, 13th, and 20th December 2023 7pm UK time - replays will be available for the group)