Pst? Want to know a secret?

There is nothing wrong with you.

I know sometimes it can feel like there is, because we see so many images of perfect lives in the media, but you are as perfectly human as everyone else.

If you know this to be true, but sometimes it does not feel like it, I created this course for you.

From Critic to Confidence:

How to stop undermining yourself

Develop a more compassionate and accepting relationship with yourself.

The Problem:

Feeling overwhelmed, insecure or lacking in confidence. And sometimes all three.

Course Outcome:

Turn down your inner negative narrative.

Belief in your own abilities.

Gain the courage to be yourself, more often.

This course is here to provide you with the tools and resources you need to find compassion for who you are.

Are you tired of talking to yourself in a way which does not align with your politics?

We all have better things to do than worry about whether we are "good enough"...

but it can be hard to get that stuff out of your head, can't it? WHAT COULD YOU DO WITH ALL THAT TIME YOU SPEND BEING MEAN TO YOURSELF? I don’t know about you, but I wasted so much time trying to over-compensate for my lack of self worth. I thought if I overworked, over-exercised, crash dieted, had no boundaries and was completely selfless, no one would discover how rubbish I really was. I wasted so much energy trying to control what other people thought of me, desperately trying to appear like I was worthy of love. Until I realised: it was not my personality which needed to change. My thoughts did. (Oh, and performative gender stereotypes, but also my thoughts.)
A Lebanese woman on a swing

Does not thinking you are "not good enough" stress you out?

Because another way is possible

Even if you cannot remember a time you were not second guessing yourself

you were not born hating thinking you were not good enough.

Which is great news because it means we can unlearn it. If you want the way you speak to yourself to align with your politics - I wrote this whole course just for you.
A black woman in front of a river at sunset

Perhaps you have read all the self help books...

You've bookmarked the inspiration memes and even though you know you want to think positive, all this reality keeps getting in the way.

It does not have to feel like this

💖 What if you could concentrate on fulfilling your dreams rather than trying to disguise or hide yourself?
💖 What if other people's opinions were not the main thing on your mind all the time?
💖 What if taking up space made space for others who look a bit like you? (because it does)

The Critic to Confidence course is designed to help you understand why you feel like you do, what thoughts are driving that – and how we can create a new narrative for you, your body, your mind and your life.

I'm going to let you in on a little brain-breaking secret:

There is nothing wrong with you.

We were taught this stuff. Which is brilliant news, because that means we can unlearn it.
An Asian woman in a brown jumper throwing leaves

Course curriculum

    1. From Critic to Confidence - Introduction

    1. From Critic to Confidence - Welcome - video

    2. From Critic to Confidence - Welcome - workbook

    3. From Critic to Confidence - Welcome - workbook - plain text version

    1. From Critic to Confidence - Chapter 1 - video

    2. From Critic to Confidence - Chapter 1 - workbook

    3. From Critic to Confidence - Chapter 1 - workbook - plain text version

    1. From Critic to Confidence - Chapter 2 - video

    2. From Critic to Confidence - Chapter 2 - workbook

    3. From Critic to Confidence - Chapter 2 - workbook - plain text version

    1. From Critic to Confidence - Chapter 3 - video

    2. From Critic to Confidence - Chapter 3 - workbook

    3. From Critic to Confidence - Chapter 3 - workbook - plain text version

    1. From Critic to Confidence - Chapter 4 - video

    2. From Critic to Confidence - Chapter 4 - workbook

    3. From Critic to Confidence - Chapter 4 - workbook - plain text version

About this course

  • £97.00
  • 21 lessons
  • 2 hours of video content

On this course you will learn

Disentangle your self-worth from your second-guessing

✨ Develop a healthy relationship with your thoughts

✨ Learn to listen to yourself rather than outsourcing your wellbeing

✨ Stop thinking that you need to hide yourself in order to be more palatable (for who? Seriously...)

✨ Surround yourself with a supportive community

Who am I?

Hi, I'm Anna, also known as HeardinLondon

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert with a strong focus on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have coached hundreds of people on their path back home to themselves. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. I think we all need that. And so I trained in it so more people can build their own toolkit. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Tools I use to build a life I love

And I teach them in small bitesize classes so you can apply them immediately

I don't teach anything on this course I have not found to be life-changing. These methods are more than tried and tested; they are lived in and stretched in and reworked for a feminist, anti-capitalist, bodu inclusive lens.
Caucasian woman in an explosion of yellow paint

This course has been carefully designed

to help you break through your insecurities

and build the life you’ve always wanted.

Do you ever feel like:

💔 You are never convinced you are making the right decision?

💔 You feel like one more request of you is going to be the straw that breaks the camel's back?

💔 You get locked into old family dynamics that leave everyone feeling disconnected?

I understand taking the first step can be daunting.

ecause most of us have convinced ourselves "that's just the way things / I am".

Which is why I created this step-by-step course on letting go of thoughts which are not serving you and learning to love the person you are. It is about compassion, it is about acceptance, it is about radically transforming the way we speak to ourselves, and it is about celebrating the who you are, not who you should be.
Indian woman with a pruple and green scarf

Perhaps you have read all the self help books...

You've bookmarked the inspiration memes and even though you know you want to think positive, all this reality keeps getting in the way.

I'm going to let you in on a little brain-breaking secret:

There is nothing wrong with you.

We were taught this stuff. Which is brilliant news, because that means we can unlearn it.
A caucasian woman in a brown jumper throwing leaves

This course has everything you need to begin to build confidence from wherever you are

Self-compassion is a skill we can learn

So we have the resources to make the world a more inclusive and welcoming space, not only for ourselves but for people who look like us.

If you know you are holding on to things which are holding you back, this is where we learn to reclaim your power.

Would you like freedom from criticising yourself?

Let's face it, we have all been taught we are not good enough, because this message makes some people a lot of money.

But what if more of us felt welcome? And worthy? And like there was a space for us? What if more of us felt safe in our own skin and safe to exist in the world? And how can our decisions help to create this for more people? That's where this course comes in. You can try all the ways in the world to get other people's approval - you probably have (most of us do)... but this course is something different. It is the dangerous idea that there is nothing wrong with you. It is a disruptive idea that you don't need to change. It is the magical acknowledgement that all of us can feel worthy - just as you are. And I teach you how.
A caucasian womanin a brown scarf holding a cup of tea

Have you ever postponed an event because you were not sure you were going to fit in?

Or you can't seem to stop that nagging feeling that you are being left out

even when you have a tonne of evidence to the contrary: that is just what it feels like?

You're feminist to your core, but you just cannot seem to stop yourself from comparing the people around you who seem to magically have it all figured out?

Or you're fine in a group and you don't think anyone would notice there is problem, but then you spend hours going over that thing you said which may have been read the wrong way, or the look someone gave as you were speaking and trying to extract meaning from it?

I get it. I understand the societal pressures that lead to feeling like we need to crack the magical code to doing this life thing right. We're told we need to be friendly, warm, intelligent, thin, quiest, fun seeking, demure, intellectual but not too geeky, immaculately presented, have a sparse gigantic home with minimalist instagram aesthetic, the perfect relationship, be financially secure, have our mortgage sorted ten years ago and have got fabulous at making sourdough in lockdown. Is it any wonder we are tired?

I fell for it. Even though I told myself I knew better, my head was constantly spinning with all the balls I may have dropped.

This was me until someone taught me the most incredible life hack, which has transformed everything. And I mean everything. So much so that I decided to train how to teach this method so I could share it with as many people as possible.

What if you could learn:

☀️ How to stop stressing about what other people think about you (and concentrate on what you want to do)?

☀️ How to stop waiting for everything to be perfect before you can feel ok about yourself?

☀️ How to treat yourself with kindness (no matter what is going on around you)?

☀️ How to stop feeling like you are the only one who has not figured it all out (and curate a life you love)?

Learning how to take control of your own brain allows you the freedom to direct your life your wildest dreams. Is that the beach? Is that back to college? Is it to wear that outfit, even if people stare? Or to eat what you want without the shame popping up as an uninvited dinner guest?

I teach a simple, effective strategy to help you troubleshoot your own thinking. And to remind you that you are your best teammate.

When you stop treating yourself as a problem to be solved, you know what you replace it with?

This is where we will learn to become the next level version of yourself

without telling yourself you need to change everything about yourself to be worthy.

You're worthy. Right now. The hard part is never the change, the hard part is in acknowledging it.

Which is what this course teaches.

This is a course about learning to become radically ourselves.

How much of your inner dialogue is dedicated to haranguing yourself for what every little thing you did or did not do?

How much more motivated would you be if you stopped bullying yourself?

No one feels great when someone is yelling at the the whole time. And my love, the call is coming from inside the house.

This course is a celebration of what could be possible when we stop being so hard on ourselves.

(and how we get there)

We will be focussing on:

  • How we got here (spoiler: there is nothing wrong with you)
  • Why those deep dark secrets you fear about yourself are probably things lots of other people think about themselves too (spoiler: there is nothing wrong with you)
  • How low self confidence can often show up as anxiety (spoiler: there is nothing wrong with you)
  • How the constant need for productivity and improvement is a distraction technique(what is is distracting you from? Love, of course)
  • Developing strategies for setting boundaries and taking care of ourselves(spoiler: there is nothing wrong with you - even if you think you should have been able to work this stuff out on your own by now, there is still nothing wrong with you)
  • Learn how to stop trying to ignore our bodies signals and teach them that we can be trusted
  • Practice mindfulness and radical self-compassion to cultivate a relationship with yourself you can thrive in
  • Develop a personal action plan for implementing the principles of self-care into our daily lives.

Imagine what life could feel like

without that background noise that you've messed up again.

Or should have done that thing. Or go to the gym more. Or not said that. And what if they don't really like you? Because woe betide you not being validated by other people. It is exhausting. And judgemental. Frankly, it is a distraction from the important things in life. And upholding these beliefs for yourselves upholds structures of oppression for others. It is time for more of us to feel safe and welcome and not constantly having to prove our worth. And we cannot do that whilst still being mean to ourselves. It does not work. Changing your relationship to yourself will change your life forever. Liberating your happiness from external validation is the fastest way to your dreams.
A black woman in a red dress in front of an orange background

We can change those repeated voices which keep saying you are not good enough.

And it is not just about you. Prioritising your needs will encourage others to do the same.

When you stop spending time chastising yourself, you have more time for the important things in your life, like your friends, going to the park or being able to go swimming without it being all weighed down with shame.

Or, you know, building relationships with people who don't tell you off for what you have chosen to put on your plate. Or your career choices. Or what you like to do in the bedroom.

Fretting about our value is stressful. Stress stops you thinking straight, it stops you sleeping and it makings it harder to find solutions.

If you just can't stop thinking about how you just need to change that one thing or hit that particular number - on a scale or on your to-do list - I can show you the solution is staring at you in the mirror.

On this course you will learn

⭐️ Why mindset is key (spoiler: there is nothing wrong with you)

⭐️ Why it can feel so hard when you have tried so many things, and what you can do about it (spoiler: there is nothing wrong with you)

⭐️ Why it can feel like your body is sabotaging you (spoiler: there is nothing wrong with you)

⭐️ Why deciding what to believe gives you your power back (spoiler: there is nothing wrong with you)

⭐️ How radical action can train your brain (spoiler: there is nothing wrong with you)

⭐️ Tools to stop you shying away from the things you really want in life because of a number on a scale (spoiler: there is nothing wrong with you)

What you will leave with

⭐️ More time, energy and a sense of invincibility

⭐️ You'll be able to stop yourself spiralling when things get tricky

⭐️ You'll be more present for yourself and those you love

⭐️ A fresh way to solve any problem


You don't have to feel stuck

Another way is possible.

Do you ever feel like:

💔 Your inner critic is preventing you from living your best life?

💔 You feel you are waiting for someone to tell you that you are OK?

💔 You think if you were just a bit different, life would just be a lot happier?

This does not have to be your story.

Another way is possible.

This course teaches you how to consciously create your personalised game plan to stop taking action from fear and learn how to keep showing up as the person you want to be.

What does that look like in reality? It means having less stress and building a toolkit from resources hiding in plain sight. This is the anti-hustle work plan for emotional well-being and solidifying self-care.

Everyone talks about "being confident" like it is a switch we can just flick.

But very few people actually teach you how.

No one has left a map. It is like telling you to find the pot of gold at the end of the rainbow.

And in truth, there are a whole load of other essential emotions (and lessons) which get swept aside when we are only pretending to see the good stuff.

If we knew how to "just think positive", we probably would have done it already. But life (and socialisation and systematic oppression) is a bit more complicated than that.

The truth is, toning done your brain drama is not going to result in eternal happiness, but you know what it absolutely will result in? You find life a little (or a lot) less stressful because you will not have wasted so much energy being mean to yourself and keeping yourself frightened (which means you have more time and energy to explore creative ways to explore the world with a body which feels a lot more like a home).

Imagine what it could be like to be able to put a spam filter on your brain and turn down the voice which tells you that you cannot do it, or that you are not good enough, or that you might be rejected.

Because it is possible, and I teach you how.

From Critic to Confidence

AKA How to stop undermining yourself

You will learn the following:

☀️ How to stop speaking unkindly to yourself

☀️ How to stop judging yourself as unworthy

☀️ Why we think the way we do

☀️ How to stop spiralling when things get tough

☀️ How to stop criticising yourself NO MATTER WHAT YOU THINK YOU HAVE DONE or NOT DONE

You will get the following:

🏝 4 video lessons (and replays - one a week)

🏝 6 workbooks so you can apply the work to your personal circumstances

Inside you will discover

- Stop feeling like you can only be happy once you have done all of the things

-How to stop letting the negative narrative hold you back

- Understand how we got here

 - Build resilience and motivation

 - Learn how to boss your mind and your emotions

Your Transformation

- A better relationship with yourself

-Enhanced relationships with others

- A map to confidence

- More time and less stress

-More ability to stay mindful and present in your life

- The blueprint for a life which centres your wellbeing

- Feeling more like your true self