Black Friday Bonus Week

A week of coaching, calls and confidence tips to boost your self-esteem

"I just need to get through this bit..."

How many times have you caught yourself thinking that?

Only to find that at the end of it, there is another thing to "just get through"? We get so caught up in surviving it can be hard to find the time to dream big. This is what this week is about. Making time for yourself to ensure that you don't forget to make time for the things you love, and a whole lot of that is about remembering to prioritise yourself.

If you know you need a little more kindness in your life

You're in the right place.

From 26th - 30th November I will be teaching a series of classes on how to transform the areas of your life which feel a little stuck and stagnant so you can find your momentum again.
A woman dances under a tree at sunset

On this course we will work on

  • How to notice the stories we tell ourselves

  • How to stop the spiral

  • How to stop ignoring your body's signals

  • How to build trust in your relationships

A week of learning

We will have group calls at 7pm GMT each night on zoom

  • 26th November - Rest

    Why we don't rest, why it's hard to sleep and how to shift this

  • 27th November - Mind

    How our thoughts create our world and how to script more stories we enjoy.

  • 28th November - Body

    Why we struggle to apply our politics to ourselves and how we can be more inclusive.

  • 29th November - Coaching Call

    Get coached on what is going on for you and learn from others.

  • 27th November - Community and Relationships

    Stop getting so riled up by that person at work who never does the washing up or your family member chews too loudly.

This method works

If you feel like you are chasing your tail, maybe it is time to try something new.

This is the system I used to transformed my life.  In the middle of a health crisis, with a body which was collapsing on itself, balancing 4 jobs and a relationship, I used these very tools to move my life from surviving to thriving. I don't teach anything on this course I have not found to be personally life-changing. These methods are more than tried and tested, they are lived in and stretched by me, right alongside you.

Course curriculum

    1. Our zoom link for every day's session

    2. The Facebook Group for the course

    1. Rest replay

    1. Mind replay

    1. Body replay

    1. Coaching call part 1

    2. Coaching call part 2

    1. Community replay

About this course

  • £11.00
  • 9 lessons
  • 6 hours of video content

Who Am I?

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert with a strong focus on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have coached hundreds of people on their path back home to themselves. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. I think we all need that. And so I trained in it so more people can build their own toolkit. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

It is time to treat yourself with more kindness

And this class teaches you how


  • "How do I know if this is right for me?"

    The course is based on really robust mindset tools. I do not teach anything which I have not used myself and know to be completely transformative. Does that mean it will be transformative for you? Of course not. But what I do know and have learnt is that everything we do or don't do comes from our own brains, and once you have learnt this stuff you are unstoppable.

  • "I am just someone who is tired all the time. I don't think this will help me."

    Or maybe... the way you are doing them and what you are committing to is exacerbating this? I know that you believe nothing can help, but what if something else could be possible? Would it not be worth trying?

  • "I did a bunch of online courses over lockdown and frankly, I don't fancy any more screen time"

    I hear you. Tsundoku is the Japanese word for buying more books than you will ever be able to read in your lifetime. I think we need a version for online courses. AND here is why I still think this course is worth signing up to: the fact that it is online means that many different people from many different places and walks of life are able to gather, from the comfort of their own homes, to learn from each other. The vibrant mix of humans from so many different backgrounds with different life experiences all learning, relating and cheering each other on, is like nothing I have ever found on the internet. It is an incredible space. Don't just take my word for it. Read the testimonials. I understand in-person has a load of benefits, and for accessibility, so does online. And you never have to worry about the journey home. PS All those other courses are not going to get you the results you want until you learn to manage your mind.

  • "Would coaching work for me?"

    Coaching is one of those words which is attached to lots of different things, and it can be hard to know what you are getting into. So this question makes perfect sense. When I discovered the model, which was formed by Brooke Castillo, based loosely on an amalgamation of some psychology techniques, old philosophy and heavily influenced by the work of Byron Katie, I felt like I had found the missing piece of the jigsaw. When I heard it being taught through a social justice lens which acknowledges privileges, oppressions by my teacher Kara Lowenthiel, I felt like I had been given the keys to my own brain. And then, in true Anna style, I tried to break it. I threw all of my worst, deepest, most shameful, most frightening stories at the process with the attitude of "Yeah? But what about THIS?" and each time I peeled back a layer and was shown my own brain and my own choices. Will coaching be the magic solution you have been searching for? Only you know the answer to that. What I can tell you is that I spent my entire adult life and most of my adult income trying to find things to "fix" me. And this is the one thing that taught me that maybe I was not broken after all. Maybe I am just a human out there doing my best with what I know. Coaching has been the single best investment of my whole life. That is why I invested in it at university level fees to train how to hold space for whatever you need me to hold with you. And this is why I am willing to put myself out there time and time and time again to tell you about this work. Because I truly believe with all of my heart that this work changes lives.

  • "I want to join but I doubt this will actually help me"

    If you are interested in self-development and self-care, the chances are that you have probably already tried a lot of things, and if you are reading this far, I am guess that some of them worked and some of them didn't but that none of them gave you the tools you were looking for. I can hand-on-heart tell you I tried all of the things. I spend most of my adult life income on looking for stuff that worked. And this is the thing which turned up so many repeated results for me that I decided to train in it. But rather than me insist that it worked for me, so it will definitely work for everyone, I invite you to get curious. What could be possible for you if you made this decision from a place of "What if this works" rather than "What if it doesn't?".

  • "I don't have time"

    If you do not have time to do the things you want to do, then that is a problem, right? And if you continue to do the things you are doing you are going to create more of what you are already getting. Something has to change. How much time do you waste being unkind to yourself? Judging yourself? Getting mixed up in other people's stories? In indecision? What if you could spend one hour a week for one month learning tools which could change your whole life? What if this was the path which could empower you to make the changes in your life so that you can say yes to everything you want to? No one ever taught us how to use our brains. They just taught us how to use them as storage bins. Managing your mind is a skill and one you can learn. And once you learn to create your own results, you can do so again and again. I used to think I didn't have time. Now I do the things I want to, when I want to. This mindset fix taught me how.

  • Isn’t this all just a bit self-indulgent?

    One of the common misconceptions about self development is that is that it is self indulgent navel gazing. I hate to break it to you, if that is what you have been seeking, but mindset work is HARD. Coaching is about finding the right questions to guide you to find our own answers. It is about picking apart your assumptions and investigating your belief systems. It is unravelling those stories we tell ourselves over and over again and working out which ones we want to rewrite. And it is the opposite of selfish. Because when one of us ceases self sabotage and commutes to shining in their best light, we all benefit. When you reclaim all that energy you spend being mean to yourself, you get momentum to ficus on the stuff that is really important to you, life your friends, your family, reading that book or fighting climate change. If you harvest all the time you spent undermining yourself, what could you achieve?

  • "Why should I trust you?"

    I like to think of this work as me reading all the self-help books so you do not have to. A am a certified life coach through The Life Coach School, which is considered to be one of the most reputable training schools i the world. I hold CPCAP Counselling and Psychotherapy Level / Counselling and Psychotherapy European Qualifications Framework Level and Systematic Coaching with Constellations Level 1. What do these bits of paper mean? Well, in truth, very little. Apart from I have invest a whole heap of money, time and commitment to learning the methodology I teach. But if you really know what this could mean for you, read some of the testimonials which pepper this page.

Have you found self-care work frustrating in the past?

We are often told how you "should" be feeling, but without practical tools for everyday life, it can feel like you we are just getting things wrong

Me too. Until I found this work. I know this stuff works because these are the tools I use everyday which have transformed my whole world.
Asian woman with brown v-neck top surrounded by books

Get the goods

And stop feeling so overwhelmed the whole damn time