Have you ever asked yourself any of these questions?


😫 "I'm afraid people will discover I'm a fraud."

😫 "Why can't I accept compliments graciously?"

😫 "Why do I keep comparing myself to others?"

😫 "Am I the only one experiencing this?"

😫 "Why do I feel like I never do enough?"




If so, then you are in the right place. This course has been designed specifically to solve these precise issues.

Are you tired of feeling like you are faking it?

Self doubt is a dream thief.

You deserve better.



Are you stuck in a loop of exhausting negative self talk and feel truly squashed down by it?


Are you struggling with self-doubt? Do you feel like you don't belong, even when you have the qualifications and experience to be in the room?


Do you find yourself deferring to others for answers when they are just as likely to be guessing as you are?




Then this course is for you. I teach mindset reframes which can help you shift your thinking.


So that you can live the life you want, rather than spending so much energy berating yourself.


Imposter syndrome is that nagging feeling that you can't trust your opinions, or that everyone else knows what is going on and you missed the memo. Regardless of their achievements or accomplishments, if you're reading this, you can probably relate.


This mindset coaching course is designed specifically to help you overcome imposter syndrome and unlock your full potential and live the life you truly deserve (even if you have doubts about the deserving it bit - we will be working on that too).


I believe we all have a right to flourish. But us can be hard to do that when you are constantly putting yourself down.


If you are tired of being your own worst enemy, it's time to try something new.

Imposter Syndrome:

Why we feel like imposters How to stop feeling like a fraud and How to maintain confidence

  • Increased self-confidence

  • More authentic relationships

  • Improved communication

  • More assertiveness at work

  • Increased motivation

  • Confidence and clarity

  • Build the skills and confidence to assert yourself and advocate for your needs.

Applications:

Relationships, Self confidence, Work, Learning

By investing in this course, you'll learn to:

  • Identify where imposter syndrome is holding you back
  • Communicate your achievements and abilities effectively and confidently
  • Overcome insecurities which have been hindering progress
  • Gain confidence in relationships
  • Stop constantly comparing yourself to others


Your Transformation


  • Reclaim Your Time: Prioritise yourself without guilt

  • Strengthen Relationships: Cultivate deeper connections through authenticity

  • Empower Your Decision-Making: Confidently choose what serves you

  • Boost Self-Confidence: Embrace your unique abilities and achievements

  • Set Clear Expectations: Communicate your needs and desires assertively

  • Establish Healthier Dynamics at Work & Home: Navigate professional and personal situations with more clarity and less drama

Course curriculum

    1. Imposter Syndrome -welcome - workbook

    2. Imposter Syndrome -welcome - workbook - plain text version

    1. Imposter Syndrome -welcome - video

    2. Imposter Syndrome - Chapter 1 - workbook

    3. Imposter Syndrome - Chapter 1 - workbook - plain text version

    1. Imposter Syndrome - Chapter 2 - video

    2. Imposter Syndrome - Chapter 2 - workbook

    3. Imposter Syndrome - Chapter 2 - workbook - plain text version

    1. Imposter Syndrome - Chapter 3 - video

    2. Imposter Syndrome - Chapter 3 - workbook

    3. Imposter Syndrome - Chapter 3 - workbook - plain text version

    1. Imposter Syndrome - Chapter 4 - workbook

    2. Imposter Syndrome - Chapter 4 - workbook - plain text version

    3. Imposter Syndrome - Chapter 3 - video

About this course

  • £97.00
  • 20 lessons
  • 1.5 hours of video content

Pricing options

Please see below for scholarship options

Are you tired of feeling overwhelmed

and constantly second guessing yourself?

We all have better things to do than constantly sabotaging ourselves and our efforts. But it can be hard to break free from the patterns of self-doubt and comparing yourself to everyone else, can't it?
A Mexican woman with blonde hair wears a white long sleeeve top

I don’t know about you

but I wasted so much time and energy trying to prove myself All. The. Time.

Only to realise it was my thoughts around imposter syndrome that needed to change, not how much effort I put in. (Oh, and patriarchal social conditioning and a capitalist society which tells us our value is based on our productivity, but ALSO my thoughts...)

What if there was a lasting solutions?

(spoiler: there are)

This comprehensive course combines cutting-edge thoughtwork, proven mindset techniques (and a lot of laughter and realism) to help you conquer imposter syndrome once and for all.
A black woman dancing with a rainbow dresses

Breakthrough imposter syndrome with ease, confidence and clarity

Who am I?

Hi, I'm Anna, also known as HeardinLondon

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert with a strong focus on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have coached hundreds of people on their path back home to themselves. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. I think we all need that. And so I trained in it so more people can build their own toolkit. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

You were not born thinking you do not deserve a seat at the table

In fact, you were born with a really good ability to demand you got one.

This is great news, because it means we just need to relearn it. If you believe everyone deserves to be treated with respect - this is where we learn to apply this to ourselves.
A caucasian woman smiling at the camera

These are straightforward, effective lessons

I bet you've tried countless tactics in the past

to get over feeling like an imposter, from mind-numbing affirmations to that self-help book your mate said changed her life, through to comparing yourself to people who are far worse off than you - and even if those things may mavbe helped for a bit - I bet nothing really stuck. Which is exhausting.
A black woman smiling at the camera

And I can tell you why this happens:

because you take the same brain with you.

And if you keep thinkng the same thoughts without looking at why you are thinking them, you're going to keep repeating old patterns. When I learnt this, it changed my world. These are tools I've personally tried and tested. With expert guidance, you can begin to envision a life free from the compare and despair cycle.
Two women in an embrace

This step-by-step course

aims to help you let go of habits that no longer serve you and stop constantly feeling like you're going to get caught.

It's about self-compassion, acceptance, and radically transforming how we interact with ourselves and others. It's about celebrating our needs, wants, and desires. It is about learning to believe there is space for you here. And yes, you read that correctly – you are allowed to have needs.
A black women in the rain

Have you ever thought about what life could feel like without self-doubt?

I'm guess probably not. Because most of us think it is so far from possible for us.

Or we are too busy trying to not be so hard on ourselves we forget there could be a world where we are not.


Which is pretty wild, isn't it? Especially when we all know the rule of needing to put our own oxygen mask on first.


We're taught to compare ourselves to others, to be humble, to not sing our own praises and for most of us, I think we've taken this a little too far.


What if it could be possible that you could be good at your work and so could other people? What if saying something generous about yourself did not come with guilt or fear of disappointing others? What if, by taking care of ourselves, we built a kinder world? Because that is the end result of us doing this work.


Which is why this work is essential.

You can try to overwork your way to confidence

but this course offers something different.

It embraces the powerful idea that our worth is not determined by our output. It's a transformative concept that feeling like an imposter is not helping you to feel more safe. It's the empowering realisation that you can care for others without putting yourself down. And I teach you how.
A caucasian woman laughing in the snow

How much time do you spend worrying about whether you're good enough?

It can feel like you're constantly trying to prove yourself, or striving for perfection but somehow never quite manage to do enough.

Or maybe you've been working tirelessly to meet some unrealistic expectations, and even though you can feel burnout brewing, you just never seem to be able to do quite enough to stave off that feeling off inadequacy. Sounds pretty harsh when it is written down like that, huh?
A black woman in  a red dress at sunset

I get it.

understand the societal pressures that lead to thinking we must always prioritise others.

We're taught being selfless is the ultimate virtue and that our worth is directly tied to how much we give. But this is not only unsustainable; it's also deeply problematic. And I fell for it. Even though I wanted everyone to be treated with respect and generosity, I often neglected myself in the process.
A black woman meditating at sunset

This was me

until someone taught me the most incredible life hack


which has transformed everything. And I mean everything. So much so that I decided to train how to teach this method so I could share it with as many people as possible.


What if you could learn:

☀️ How to embrace your achievements without feeling like you're about to get caught?

☀️ How to overcome self-doubt and stop saying mean shit to yourself?

☀️ How to communicate without constantly second-guessing yourself or others?

☀️ How to create more authentic, fulfilling relationships?


Overcoming Imposter Syndrome allows you the freedom to acknowledge your true potential and direct your life towards growth and success (or wherever else you might want it to go). Is it advancing in your career without feeling like a fraud? Is it pursuing your passions without doubting your abilities? Or is it simply being able to accept praise without feeling undeserving?


Taking care of yourself is essential for your well-being and the well-being of those around you. I teach a simple, effective strategy to help you build the skills needed to conquer imposter syndrome.

When you start overcoming self-doubt, others around you see it could be possible for them too.


This is a course about embracing your authentic self

and acknowledging there is space for you in rooms you walk into.

This is where you get to break through the pressures of societal expectations and remember who you really are. How much of your inner dialogue is dedicated to worrying about what other people think of you? How much more fulfilled would you be if you focused on just being yourself? When we're no longer consumed by self-doubt and insecurity, we have more mental and emotional energy to focus on other areas of our lives. We become more resilient, confident, and self-assured. By becoming more self-aware, building your self-worth, and connecting with others in a deeper, more authentic way, you can transform your relationships and your life.
An Asian woman with long grey hair in the woods

We will be focussing on:

🌟 Understanding the impact of imposter syndrome on our well-being (spoiler: there's nothing wrong with you)

🌟 Recognise why it is normal to feel self-doubt and question your capabilities (spoiler: there's nothing wrong with you)

🌟 Acknowledge the societal pressures that contribute to the development of imposter syndrome (spoiler: there's nothing wrong with you)

🌟 Identifying how unrealistic expectations lead to overachievement and perfectionism (spoiler: there's nothing wrong with you)

🌟 Develop strategies for overcoming imposter syndrome and embracing your true self (spoiler: even if you think you should have figured this out by now, there's still nothing wrong with you)


Embrace a life where you:

✨ Stop questioning your achievements and learn to trust in your abilities

✨ Practice mindfulness and radical self-compassion to nurture a healthy relationship with yourself

✨ Develop a personal action plan for implementing the principles of self-acceptance in your daily life

✨ Are not so damn tired all the time.

Imagine what life could feel like

without the constant pressure of doubting your own abilities.

(even the ones you have imagined) Undermining yourself is really time-consuming and distracting. And, quite honestly, it prevents you from focusing on what truly matters in life. When you stop being an arse to yourself, you can support others to do the same.
A black woman in front of a lake at sunset

Conquering imposter syndrome enables you

you're in the right place.


Constantly questioning your accomplishments and comparing yourself to others can be pretty exhausting (and isolating).


We can change those voices which say you need to keep proving yourself.


Repeatedly doubting your own abilities is stressful. Stress stops you thinking straight, it stops you sleeping, and it makes it harder to find solutions. And it is habit forming. The more we do it, the more it becomes familiar.

For most of us, it is time to create some new habits.


If you just can't stop thinking about how you need to do more to be worthy of success, it's probably time to try something new.

Does any of that sound familiar?

Because It can be pretty lonely.

Even though so many of us are thinking similar things, it can be very isolating, which makes complete sense because when we are in conflict, our brains are on high alert for our safety. And it is hard to concentrate on your goals and your dreams when you feel like you are in danger. In this course, we explore the power of overcoming imposter syndrome, how it can transform your life, and why there's nothing wrong with embracing your authentic self. In fact, I'd probably recommend it.
An Indian woman holding yellow flowers

I've been there.

I used to suppress my own needs and bend over backward for others,

hoping that my sacrifices would earn me a stamp of approval from the universe. Or from my partner. Or family. or boss. Or that guy I had a crush on. Or a stranger on the street. Or the shopkeeper. Or some random on the internet... I mean, no wonder we are all tired. I didn't know how to address these issues because I believed there was something fundamentally wrong with me. I thought that if I did enough for others, I could somehow hide the fact that deep down, I was a terribly broken person (ie avoid judgment and win love). It does not work. If you're reading this, you probably know that already because you have probably tried it.
A black woman throwing autumn leaves

If you have been looking for the "How?"

- you're in the right place.


This course is for those who are tired of this inner voice telling you there is something fundamentally wrong with you and you know you need a change.


I teach a results-driven approach which you will be able to apply to any area of your life.


Together, we'll embark on a journey to:

🌱 Develop self-awareness to understand your beliefs about your abilities

🌱 Identify patterns that make you feel like an imposter and learn how to break free from them

🌱 Cultivate self-confidence that enables you to own your accomplishments and live a more authentic life

🌱 Foster self-compassion and forgiveness for any past self-doubt or perceived shortcomings (psst: they're not true - and I'll show you how I know)


In this course, we'll teach you how to establish and maintain boundaries that support your well-being and foster personal growth. You'll learn to take control of your life, develop a deeper understanding of your desires and motivations, and determine where to accelerate or hit the brakes.


Many of us feel like we need to have done everything perfectly before we deserve self-love.

Or rest.

Or a partner.

Or to go to the park.

Or

Or

Or

It's endless.




What if learning to trust yourself, your skills, and your experience was the key to everything else being more enjoyable?


[spoiler: it is]


Imagine what would be possible

if you learnt some mind management tools to treat your life like a curious adventure rather than smashing between self-doubt and overcompensation


Or feeling like existence is just a constant struggle?


Imagine if you could wave a magic wand and fix that one thing holding you back because the thing that is holding us back is always the same: our brains. 


What if you could train your brain to stop telling you there's something wrong with you so that you can begin making decisions from a place of confidence rather than insecurity?


You can.

I'm proof - and I invite you to learn the tools that transformed my life.

If you struggle to believe in your abilities...

- this is the course for you.

When you start believing there is space for all of us, it releases so much pressure. You no longer have to constantly second guess yourself and can begin to build relationships based on trust. Overcoming imposter syndrome is the first step toward creating positive change in your life and reaching your full potential.
Black woman in Holi

On this course you will learn


⭐️ Why overcoming imposter syndrome is essential (spoiler: there is nothing wrong with you)

⭐️ Why it can feel so challenging when you've tried many approaches, and what you can do about it (spoiler: there is nothing wrong with you)

⭐️ Why it can seem like you're battling against yourself (spoiler: there is nothing wrong with you)

⭐️ How taking control of how you talk to yourself gives you your power back (spoiler: there is nothing wrong with you)

⭐️ How intentional action can transform your mindset (spoiler: there is nothing wrong with you)

⭐️ Tools to prevent self-sabotage and pursue what truly matters in life (spoiler: there is nothing wrong with you)



What you will leave with


⭐️ More confidence, energy, and time (seriously)

⭐️ The ability to stop yourself from feeling overwhelmed when facing challenges

⭐️ You'll be able to stop yourself spiralling when things get tricky

⭐️ You'll be more present for yourself and those you love

⭐️ A fresh way to solve any problem


FOR THE REST OF YOUR LIFE

These are the tools I have used to build a life I love

and I am so excited to show you how this is possible for you too.

I don't teach anything on this course I have not found to be life-changing. These methods are more than tried and tested; they are lived in and stretched by me, right alongside you.
Plus size caucasian woman with wavy brown hair

You don't have to feel stuck.

Another way is possible.


Do you ever feel like:


💔 Your not standing up for yourself is impacting your career?

💔 You're always doubting your abilities?

💔 You think if you could believe in yourself, life would just be happier, you just don't know how?


This does not have to be your story.

Another way is possible.


This course teaches you how to consciously develop a personalised game plan to combat imposter syndrome and build your self-confidence, to become the person you aspire to be.


What does that look like in reality? It means having less stress and building a toolkit from resources hiding in plain sight. This is the anti-hustle work plan for emotional well-being and solidifying self-care.


"Why do I need to overcome imposter syndrome?"


Some scenarios where this work can change your life:

🌟 Taking on new work projects with confidence and taking your holidays without guilt

🌟 Not batting away compliments and using them as a reason to list all of your faults

🌟 Protecting your energy by declining invitations to events that don't align with your interests or values (I am all about the JOMO - joy of missing out - over here)

🌟 Negotiating salary and work conditions with confidence

🌟 Not spending all your time people pleasing in the hope it will convince you that you are an ok human


With an empathetic and expert approach, our mindset coaching course will guide you through the process of overcoming imposter syndrome. You'll learn to trust your capabilities and stop doubting yourself.

I train with thought leaders from around to world

To turn this into bite size chunks for you

Everyone I trained with charges £500 - £10,000 per course. And sometimes more. For me it is important to make this work accessible to as many people as possible, so I created this tiered pricing strategy. If you would like to support this mission, we are also invited to Pay It Forward.
Black woman in the snow

What if you could dial down the self-doubt?

Because all these negative narratives are not helping you move towards feeling at peace with yourself - and isn't that all we are ever really seeking?


When we do not feel that feeling confident in your achievements can be so challenging. Constantly undermining ourselves will make for shaky foundations.


What would your life look like if you had more time, energy and motivation for the things you love?


It can be hard to imagine, can't it?


That is because your brain does not care if you clear your inbox, have a date or might not be able to afford a holiday this year. Your brain is only focused on keeping you alive. And your brain thinks that keeping you worried and stressed is VERY IMPORTANT to your survival.


Your brain is interested in keeping you safe, and safe often means small.


Your brain wants to feel loved and accepted because that makes it feel safe. And the good (and sometimes tricky) news is that you are the only one who can give this to yourself.


This is why we need tools to stretch us and keep questioning what our brains are telling us if we want to grow.


I have coached hundreds of people and I promise you, for those days when your brain just won't hush, you need some robust tools. That is what this course provides.



When you combine strategy with heart-centred tools you create determination that moves mountains.


Pricing options

Full wage for folk who can afford it and concessions for folk who need it

Everyone talks about stopping imposter syndrome like it is a switch we can just flick.

But very few people actually teach you how.

No one has left a map. It is like telling you to find the pot of gold at the end of the rainbow.


And in truth, there are a whole load of other essential emotions (and lessons) which get swept aside when we are only pretending to see the good stuff.


If we knew how to "just think positive", we probably would have done it already. But life (and socialisation and systematic oppression) is a bit more complicated than that.

In reality, gaining confidence can be a complex process, and maintaining them requires continuous effort. But once you learn how to do it effectively, you'll experience a life that is less stressful, more balanced, and focused on your well-being.


Imagine what it could be like to have a clear set of guidelines for your life, helping you make decisions that align with your values and protect your emotional and mental health.


Because it is possible, and I teach you how.

Stop feeling like an Imposter

AKA How to feel like you belong


You will learn the following:

☀️ How to identify areas in your life where imposter syndrome is holding you back

☀️ How (and when) to challenge your self-doubt and limiting beliefs

☀️ Why overcoming imposter syndrome can be challenging

☀️ How to maintain your newfound confidence when it is tested (and it will be)

☀️ How to evolve your mindset as your life changes


You will get the following:

🏝 4 video lessons 

🏝 4 coaching calls 

🏝 6 workbooks so you can apply the work to your personal circumstances