You know that inner voice that says:
"You're being difficult" - when you set a boundary
"Who do you think you are?" - when you want the promotion
"You should be grateful" - when you're actually miserable
"Just push through" - when you're already exhausted
"Don't make a fuss" - when you need help
"Wait until you've lost weight" before wearing what you want
That voice isn't yours.
It's the patriarchy's.
It's living rent-free in your head.
And you have the power to change that.
Black Friday £500 All Access Pass gets you
Instant access to courses, weekly group coaching calls and so much more with a value of over £2910+
Hi, I'm Anna HeardinLondon
Confidence Coach, Empowerment Photographer, TEDx speaker, Former Bodyform Businesswoman of the Year (yep THAT bodyform).
I spent 20 years in therapy trying to fix my self-sabotage. The coaching tools I teach inside SelfCareSchool did it in months.
Now I teach people how to interrupt their inner critical voice so they can stop shrinking their own lives
(and start doing way more of the things they love)
SelfCareSchool Annual Membership
What do you get inside?
Weekly Live Coaching (Wednesdays 7pm GMT)
Bring the moment you sabotaged yourself. The email you spent 40 minutes softening. The idea you talked yourself out of in 20 seconds. The boundary you set then immediately backtracked on. We interrupt the pattern together, live.
(Can't make it? Every session has a replay)
30+ Complete Courses - Instant Access to Every Course:
Stop Self-Abandoning · Body Confidence Cure · Better Boundaries · From Perfectionism to Procrastination · Money Mindset · Imposter Syndrome · People Pleasing · Time Management · How to Prevent Burnout · Remarkable Relationships · Communication Skills · Confidence Building · Forgiveness Work · Decision Making · Work/Life Balance · Stop Feeling Exhausted · Managing Overwhelm · Setting Goals · Self-Trust · Assertiveness · Managing Anxiety · Dealing with Difficult People · Career Confidence · Saying No · Rest & Recovery · Managing Comparison · Body Image · Self-Criticism · Managing Guilt · Emotional Regulation
PLUS every online course in 2026
Brain Work Robots (24/7 AI Coaching)
Can't wait until Wednesday? Get coached on your specific pattern right now.
Workbook Library
Every framework, every tool, printable and ready when you need it.
Private VIP Community
People who are also learning to interrupt the internal critic. Who get it.
Everything Created in 2026
New courses. New workshops. New tools. All included.
Plus bonus member discounts and early access to new work and workshops
Solve your Self-Sabotage, Manage your Mind and Build your Dreams
A collection of tools
to support you in your journey to make peace
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With Your Confidence
From body image to communication to second-guessing ourselves - when we build our confidence we pave a path to self trust.
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With Your Time
From scheduling to decision-making to people pleasing, we have courses to guide you through the time and energy sucks which are holding you back.
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With Your Mind
The way we think changes everything. We teach tools to notice what our brains is telling us, notice the stories we tell ourselves and find ways to take a fresh approaches.
Blending counselling, coaching, mindfulness and guided introspection techniques
SelfCareSchool helps you unpack your thoughts and connect the way you care about the world to your own self care.
If you are someone who often finds themselves saying "I know that, but I just don't feel it" or "I would never speak to anyone else the way I speak to myself" - this work is for you.
These are methods which robustly test those thoughts you keep undermining yourself with and map a path to where you want to be.
I know I have tried it. These are the tools which have helped me shift stuff I spent over 20 years in therapy trying to resolve. They have proved to be so solid in their results that I decided to train with my teacher's teacher.
I feel like I have a toolkit for life, and I am on a mission to make these tools as accessible as possible.
If you're looking to try and establish some new patterns in your life and see some epic results, you're in the right place.
"I heard it was accessible pricing"
It is! (but the buttons only allow me to link to one price)
Click here to apply for the scholarship option:
Hardship scholarship application
People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.
If you'd like to Pay Forward and sponsor someone on the course, please let me know.
If you're looking for a clear, practical methodology to bring about concrete change
This is what we do.
The annual pass is less than £10 a week for weekly coaching, 100+ classes, a private online community hub, and bonus free access to all my online workshops for the next year.
Working on our mindset changes everything
What would you love more of?
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Better Body Image?
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More Confidence?
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Better Boundaries?
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More Time?
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More clarity?
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More hope?
This is a place where we learn
With kindness, laughter and self-compassion. And a large spoonful of social justice and practicality thrown in for good measure.
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Why mindset is the key
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Why you keep tripping yourself up
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Why self-sabotage is a time and energy thief
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Why toxic positivity doesn't work
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How to train your brain to create habits which serve you
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Tools to stop running from your emotions (so you have more time and energy for the important stuff in life)
What Changes When You Stop Self-Sabotaging
In real life terms
💗 Your colleague (hired after you) makes £8k more. You calculated it. This time, instead of convincing yourself you don't deserve more, you book the meeting to ask for the raise.
💗 The Christmas photo where you immediately zoomed in on your chin. You don't delete it. You don't avoid the next one. You're in the photo with people you love.
💗 The friend you haven't called in six months because "she hasn't reached out either." You call her. She says "I'm so glad you did, I kept thinking about you."
💗 The credit card statement that made you feel sick. You open your banking app. You look at the numbers. You stop hiding from them.
💗 Your mum's comment about your weight that's still echoing three days later. You notice that the internal voice is using it as evidence that you're failing. You interrupt it.
💗 The meeting where you knew the project was going wrong. You stayed silent. Next time, you speak up.
I could give you a thousand examples, but the most important thing I can say is you will be able to show up more as yourself in your own life.
