Want less stress and more money?


Maybe it is your energy bills or having to have a conversation with a family member or that dreaded moment you when the bill comes at a restaurant - there are so many unwritten rules and the problem is we all have our own rule books.


Imagine being able to discuss money as neutrally as you might talk about fruit. Or plan your income and expenses with optimism and clarity, rather than trepidation and scarcity.

Imagine how much time and energy you'd save if money was no longer a worry for you NO MATTER WHAT YOUR INCOME IS.

Because frankly, you have more important things to be doing with your life.

Video

Perhaps you have read the anti-capitalist manifestos and bought the feminist T-shirts

but you still catch yourself working too hard and basing your value on your productivity

And even though you don't agree with any of it, that scarcity mindset has got you good and proper.


I am going to let you in on a little brain breaking secret:

There is nothing wrong with you.


We were taught this stuff. Which is brilliant news, because that means we can unlearn it.

How could all those causes you case about benefit from you not constantly giving yourself a hard time about cash? What if that enabled you to make more of it (and so there could be more to share around?)

If thoughts about money are keeping you awake at night, you need some new tools.


Imagine what life could feel like without that constant background buzz of feeling like to need to keep the wolf from the door.

This November you could learn how to change your relationship with money forever, so you can stop circling on disaster and find focus on more important things - like your family, or your pets, or your new knitting habit or the fact that you keep saying you want to go swimming.


Have you ever contemplated how much easier it would be to pay your bills if you were not stressed about it the whole time?


Money is stressful. Stress stops you thinking straight, it stops you sleeping and if you keep yourself there it can make you ill.


If you just can't stop thinking about how you just need to find the fix - I can help you get there.


Are you someone who gives too much away?

(Secretly because you feel a bit guilty for having it when other people don't?)


It is not that you have loads, it is just you can see that a lot of people are in need and you want to share things out a bit.

But you also notice you do this a lot more than you can afford and sometime you notice that other people kind of expect if of you, rather than you volunteering it.

Does any of that sound familiar?

I suspect so - because this is how a lot of us have been taught we will gain love, friendship and safety.

It is as obvious as that though, more subtle, like being told you are "so generous", and you are "always putting other people first", and that you're "just so good with people" (when inside you know you just need someone else to hold the fort for a minute so you can catch your breath).


In this course we look at understanding how we got to this place, why there is nothing wrong with us, and how we can change it.

And I am able to tell you this stuff, because I am talking to you from the other side.

Money used to be something I was so scared of I just wanted it to go away. I could not talk about it, keep it or work out how to not give it all away so I would not feel bad that I had it and others didn't. Now, with the strategy I teach in this course, I have learnt how to neutralise money and taken to lure and danger out of it - and by doing so I have managed to create more of it to be more generous with.

Your money mindset defines how you think about money.

It influences

  • how you save

  • how you spend

  • how you manage your debt

It is your core beliefs about money and your attitude towards it

This includes: What you think you can and cannot do with money. And of course it is going to influence how much of it you have.

"Nice people don't talk about money"

Where have you heard that before?


Or is money so mixed up with shame that you would do anything to avoid talking about it? Or would you love to be able to talk about it with more calm and rationale, but it all just feels so frightening?


I know. I have been there. When I first discovered coaching I was struggling so much to jigsaw everything together I could not afford to eat every day. When I tell you I spent years living in fear of losing the roof over my head it is no exaggeration. Sometimes money used to stress me out so much I could not sleep because I was shaking so much.


I felt utterly trapped.



No matter how hard I worked (and I was putting in 20-hour days), I just never seemed to dig myself to the surface.

If you have ever looked at rich people with envy

and thought they are swanning around without a care in the world, you may be right (and also, you are definitely wrong - we NEVER know what is going on in someone else's head, even when we are judging the hell out of them).

BUT WAIT...

Before you switch off and think this is privileged hippy bullshit...


I want to let you know I tried to hustle me way there. I spent all my 20s trying to save a sinking business and believed so hard that if I just worked hard enough it would all be ok. And that if it failed I was to blame.


And in the exhaustion of 20 hour days (14 on weekends, I don't want to make it sound worse than it was) and blame and absolute fear, there was no room for creative solutions. There was no space for me to think about what else could be possible. And there was certainly no space for me to think of letting anything go. I was clutching too hard.


I took this pattern of thinking with me everywhere I went. And you will be incredibly surprised to hear, nothing shifted.

Course curriculum

    1. Money Mindset - Welcome - video

    2. Money Mindset - Welcome - workbook

    3. Money Mindset - Welcome - workbook - plain text version

    4. A note on "live calls"

    1. Money Mindset - Chapter 1 - video

    2. Money Mindset - Chapter 1 - workbook

    3. Money Mindset - Chapter 1 - workbook - plain text version

    1. Money Mindset - Chapter 2 - video

    2. Money Mindset - Chapter 2 - workbook

    3. Money Mindset - Chapter 2 - workbook - plain text version

    1. Money Mindset - Chapter 3 - video

    2. Money Mindset - Chapter 3 - workbook

    3. Money Mindset - Chapter 3 - workbook - plain text version

    1. Money Mindset - Chapter 4 - video

    2. Money Mindset - Chapter 4 - workbook

    3. Money Mindset - Chapter 4 - workbook - plain text version

About this course

  • £97.00
  • 23 lessons
  • 2.5 hours of video content

That was until someone taught me the most incredible life hack

and it has transformed everything. And I mean everything.


So much so, that I decided to train how to teach this method so I can share it with as many people as possible.


What if you could learn:

☀️ How to stop equating money with value?

☀️ How to stop working every given hour in the hope that a few pennies may fall your way?

☀️ How to stop feeling uncomfortable whenever you have money, because for some reason, you think that makes you one of the bad guys

☀️ How to stop balancing your value on your output?


Learning how to separate money from shame allows you the freedom to direct your life to wherever you want to to go. Is that the beach? Is that back to college? Is it to take Fridays off? Or to be able to buy your friend's dinner in a fancy restaurant?


When you lose the feeling of fear around money, you know what you get to replace it with? Choices.


What if money could stop feeling like a battle? 

Imagine what would be possible if you learnt some mind management tools to treat your life like a curious maths game rather than lurching from crisis to crisis? Or feeling like your existence is just a great big fire fight?


Just imagine if you could wave a magic wand and fix that one thing that is holding you back. Because the things that is holding us back is always the same: our brains. 


When you have more confidence in your own capacity, your work improves, your relationships improve and you knowing your own value improves how much money you can command and the ease with which you can ask for it.


What if you could train your brain to stop telling you there is something wrong with you so that you can begin making decisions from abundance rather than scarcity?


[spoiler: you can - I'm proof - and I invite you to have the tools which transformed it]

Pricing options

Please see below for scholarship options

If you struggle with your relationship with money

or you just think that money and shame are the same word

this is the course for you.
A Nepali woman with a flowing metallic skirt

If there is ever enough money at the end of the month and winter has you worried,

this is the place to make sure the way you think about money gets you more of it.

No one wants to hear it - but money gives us our life back

But only if we work on our mindset first.

What would your life look like if you felt like you had time, energy and desire for the things you love?
Chinese woman in a purple and green top holding a sparkler

Until you understand it is never about how MUCH you have, but the mindset you approach it with

you will always feel the same level of stuck - because you are using the same brain.

It can be hard to imagine, can't it?

Because these thoughts come out of our heads so we think they ours, when actually you brains only motivation is to keep you alive.

Money does not care if you clear your inbox, have a date or might not get tbe able to afford a holiday this year. And I hate to break it to you, but neither does your brain. Because your brain is not focussing on your dream of living on a beach - your brain is only focussed on your survival. And your brain thinks that keeping you worried and stressed about money is VERY IMPORTANT to your survival. Your brain is interested in keeping you safe, and safe often means small.
Black woman with light shining through on her

This is why we need tools to stretch us

and keep questioning what our brains are telling us

Because we all have evidence that they are not always reliable witnesses. I have coached hundreds of people and I promise you, for those days when your brain just won't hush, you need some robust tools. Because once fear loosens it's grip - we become unstoppable.
A caucasian woman with a brown hair smiles at the camera

You've heard the phrase "money doesn't buy you happiness"

but neither does worrying about it.


What if you stopped wasting so much time worrying about money and were actually rewarded with "HAPPINESS™️" (cue instagram filter and your life just becoming one long rainbow?)


The truth is, dropping your money drama is not going to result in eternal happiness, but you know what it absolutely will result in? You finding it easier to pay your bills, because you will have not spent so much time and energy being frightened (so you have more time and energy to explore creative way to find money).


Imagine what it could be like to be able to put a spam filter on your brain and turn down the voice which tells you that you cannot do it, or that you are not good enough, or that you might be rejected.


What if you could transform all of those thoughts? What would you life look like?


This course gives you access to the tools I used which finally enabled me to create clarity and confidence in my life so I could build a business where I teach people how to build their every single day.


I spent years working all hours to try and keep the wolf from the door and being petrified of money (and maths) and now I run a thriving confidence coaching and empowerment photography business which changes lives. And these are the tools I used to get here.


I created this work to provide a simple, cohesive strategy for you to be able to manage your own mind and become someone who has your own back.

We will work on

⭐️ Why mindset is key (spoiler: there is nothing wrong with you)

⭐️ Why you keep tripping yourself up (spoiler: there is nothing wrong with you)

⭐️ Why your emotions feel like they are sabotaging you ( even when it does not feel like it - (spoiler: there is nothing wrong with you)

⭐️ Why money and stress are not the same thing (spoiler: there is nothing wrong with you)

⭐️ How radical action can train your brain to learn patterns which serve you (spoiler: there is nothing wrong with you)

⭐️ Tools to stop you running away from your finances - so you have more time and energy for the important stuff in life - (spoiler: there is nothing wrong with you)



What you will leave with


⭐️ Your time, energy and sense of control

⭐️ You'll become an expert decision maker

⭐️ You'll be a boss of your schedule (and you have no idea how much time this will free up)

⭐️ A fresh way to solve any problem which arises FOR THE REST OF YOUR LIFE


Who am I?

Hi, I'm Anna, also known as HeardinLondon

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert with a strong focus on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have coached hundreds of people on their path back home to themselves. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. I think we all need that. And so I trained in it so more people can build their own toolkit. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

You don't have to feel stuck.

Another way is possible.


Do you ever feel like:


💔 You have too much to do?

💔 Every new request knocks you for six

💔 You do not have any space, time or energy for the things you love?


You don't have to feel stuck.

Another way is possible.


This course is about teaching you how to consciously create your personalised game plan to stop losing money to fear and how to keep topping it up consistently.


What does that look like in reality? It means having less stress and more resources which have been hiding in plain sight.

Money Mindset

(and stop hustling for your worth)


AKA How to stop being frightened by money


You will learn:

☀️ How money stress costs you money - and how to change that

☀️ Why you get yourself tied in knots

☀️ How to stop yourself freezing in indecision

☀️ How to stop spiralling into old patterns

☀️ How to change your relationship with money forever


You will get:

🏝 Short mindset hacks video lessons 

🏝 Workbook so you can apply these tools

The way we speak to ourselves can be so painful - especially around money.

But it does not have to be this way. Believe me. I used to be abjectly cruel to myself and now I genuinely feel like I have got my own back.

Pricing options

Full wage for folk who can afford it and concessions for folk who need it