You know that inner voice that says:
"You're being difficult" - when you set a boundary
"Who do you think you are?" - when you want the promotion
"You should be grateful" - when you're actually miserable
"Just push through" - when you're already exhausted
"Don't make a fuss" - when you need help
"Wait until you've lost weight" before wearing what you want
That voice isn't yours.
It's the patriarchy's.
It's living rent-free in your head.
And you have the power to change that.
Hi, I'm Anna HeardinLondon
Confidence Coach, Empowerment Photographer, TEDx speaker, Former Bodyform Businesswoman of the Year (yep THAT bodyform).
And I help people stop feeling shit about themselves.
I spent 20 years in therapy trying to fix my own self-sabotage. The self-coaching tools I teach inside SelfCareSchool helped do it in months.
Now I teach people how to interrupt their inner critical voice so they can stop shrinking their own lives
(and start doing way more of the things they love)
SelfCareSchool Annual Membership
What do you get inside?
Weekly Live Coaching (Wednesdays 7pm UK time)
Get coached or watch other people being coached.
Bring what you're struggling with or learn from witnessing someone else worth through their own stuff. Maybe it's a relationship, or a work situation or a body image issue that has reared it's head or some old money mangagement stories, SelfCareSchool is a place where you know you have someone on your side each week.
(And if you can't make it there are always replays)
35+ Courses and workshops - Instant Access to Every one:
Stop Self-Abandoning · Body Confidence Cure · Better Boundaries · From Perfectionism to Procrastination · Money Mindset · Imposter Syndrome · People Pleasing · Time Management · How to Prevent Burnout · Remarkable Relationships · Communication Skills · Confidence Building · Forgiveness Work · Decision Making · Work/Life Balance · Stop Feeling Exhausted · Managing Overwhelm · Setting Goals · Self-Trust · Assertiveness · Managing Anxiety · Dealing with Difficult People · Career Confidence · Saying No · Rest & Recovery · Managing Comparison · Body Image · Self-Criticism · Managing Guilt · Emotional Regulation
PLUS every online course in 2027
Brain Work Robots (24/7 Coaching)
Get coached on your specific pattern any time of day or night.
Workbook Library
Every framework, every tool, printable and ready when you need it.
Private VIP Community
People who are also learning to interrupt the internal critic. Who get it.
Every online course created in 2027
New courses.
New workshops.
New tools.
All included.
Figure out what you want and stop getting in your own way.
Solve your Self-Sabotage, Manage your Mind and Build your Dreams
What Happens When You Join SelfCareSchool.
The Plan for 2027
Each month I will be releasing a new class
Te first Wednesday of every month will be a class and coaching which is all included in your membership. We will be working on:
January - Goals
February - Relationships
March - Perfectionism
April - Overwhelm
May - Imposter Syndrome
June - Work / Life Balance
July - Body Image
August - Confidence
September - Uncertainty and Decisions
October - People Pleasing
November - Money Mindset
December - Boundaries
A collection of tools
to support you in your journey to make peace
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With Your Confidence
From body image to communication to second-guessing ourselves - when we build our confidence we pave a path to self trust.
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With Your Time
From scheduling to decision-making to people pleasing, we have courses to guide you through the time and energy sucks which are holding you back.
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With Your Mind
The way we think changes everything. We teach tools to notice what our brains is telling us, notice the stories we tell ourselves and find ways to take a fresh approaches.
Blending counselling, coaching, mindfulness and guided introspection techniques
SelfCareSchool helps you unpack your thoughts and connect the way you care about the world to your own self care.
If you are someone who often finds themselves saying "I know that, but I just don't feel it" or "I would never speak to anyone else the way I speak to myself" - this work is for you.
These are methods which robustly test those thoughts you keep undermining yourself with and map a path to where you want to be.
I know I have tried it. These are the tools which have helped me shift stuff I spent over 20 years in therapy trying to resolve. They have proved to be so solid in their results that I decided to train with my teacher's teacher.
I feel like I have a toolkit for life, and I am on a mission to make these tools as accessible as possible.
If you're looking to try and establish some new patterns in your life and see some epic results, you're in the right place.
"I heard it was accessible pricing"
It is! (but the buttons only allow me to link to one price)
Click here to apply for the scholarship option:
Hardship scholarship application
People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.
If you'd like to Pay Forward and sponsor someone on the course, please let me know.
If you're looking for a clear, practical methodology to bring about concrete change
This is what we do.
The annual pass is less than £10 a week for weekly coaching, 100+ classes, a private online community hub, and bonus free access to all my online workshops for the next year.
Working on our mindset changes everything
What would you love more of?
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Better Body Image?
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More Confidence?
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Better Boundaries?
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More Time?
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More clarity?
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More hope?
This is a place where we learn
With kindness, laughter and self-compassion. And a large spoonful of social justice and practicality thrown in for good measure.
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Why mindset is the key
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Why you keep tripping yourself up
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Why self-sabotage is a time and energy thief
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Why toxic positivity doesn't work
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How to train your brain to create habits which serve you
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Tools to stop running from your emotions (so you have more time and energy for the important stuff in life)
What Changes When You Stop Self-Sabotaging
In real life terms
💗 Your colleague (hired after you) makes £8k more. You calculated it. This time, instead of convincing yourself you don't deserve more, you book the meeting to ask for the raise.
💗 The Christmas photo where you immediately zoomed in on your chin. You don't delete it. You don't avoid the next one. You're in the photo with people you love.
💗 The friend you haven't called in six months because "she hasn't reached out either." You call her. She says "I'm so glad you did, I kept thinking about you."
💗 The credit card statement that made you feel sick. You open your banking app. You look at the numbers. You stop hiding from them.
💗 Your mum's comment about your weight that's still echoing three days later. You notice that the internal voice is using it as evidence that you're failing. You interrupt it.
💗 The meeting where you knew the project was going wrong. You stayed silent. Next time, you speak up.
I could give you a thousand examples, but the most important thing I can say is you will be able to show up more as yourself in your own life.
