The 3 Thoughts Keeping You Stuck

Lesson 3: "I don't want to look selfish"

Putting yourself last isn't kindness. It's a fast track to burnout. 

At SelfCareSchool we look at how to untangle people pleasing from feelings of guilt.

Managing your mind is essential to help create sustainable change in your family, your community and the wider world.


Find out why this is so hard to act upon:

Self Care is essential

for us for sustainable change in the world

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  • A pink banner with a caucasian woman with a megaphone and a testimonial for HeardinLondon's SelfCareSchool

Each week you get

A group coaching call

with incredible humans from around the world, all working out how to bring more compassion to themselves and others.  It is a powerful room of people working on themselves and how they show up in the world, who laugh, and support each other through our shared journeys.

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Do you have any brain gremlins?

Tell me if this sounds familiar... You have this brilliant idea, you are just about to start it and then a brain gremlin pops up and tells you that you’re a bit rubbish and you don’t know what you are doing.


Or your friend does something really good

... and even though you love them, you can’t stop measuring yourself against them, and for some reason, you always seem to fall a little bit short?


You've read the anti-capitalist manifestos and bought the pin badges

but you still catch yourself working too hard and basing your value on your productivity.


And you share feminist memes and champion your sisters

...and yet, still catch yourself being really damn mean to yourself in the mirror.

I am going to let you in on a little brain breaking secret:

there is nothing wrong with you.

  • Peach mock up with computer screens and laptops showing what you get in the confusion solution coaching course - 4 weeks, 4 lessons, 4 videos, 4 group coaching calls

Who am I?

Hi, I'm Anna, also known as HeardinLondon

I'm Anna, a mindset coach, empowerment photographer, feminist, Buddhist and circus expert, and I have spent over two decades focusing on social justice and how to find creative solutions to help people reclaim their bodies and minds. I am a confidence coach for people who hate having their photograph taken. I believe by taking on the responsibility to do our own work, we resource ourselves to support more people. I have helped thousands of people untangle the stories they tell about themselves, so they can lead more joy-filled, relaxing lives. I am on a fierce mission to equip people with the mindset tools they need to break through their own self-sabotage and live their wildest dreams. We all deserve that. And I don't think we should all magically know how to manage our minds, if no one ever teaches us.

Anna HeardinLondon

Confidence coach and empowerment photographer

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Join the Membership

Get the goods for your brain

  • £97.00 / month

    Full Wage Monthly Membership - Weekly coaching call and over 25 courses

    Join in here

  • £47.00 / month

    Concessions Monthly Membership

    Join in here

SelfCare Scholarship

No one is turned away for lack of resources


Click here to apply for the scholarship : Hardship bursary application

People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.

If you'd like to Pay Forward and sponsor someone on the course, please let me know.

The foundation for your future self

This is the blueprint you need to quieten those brain gremlins. This is a supportive community of people who are learning together and cheering each other on.

Join SelfCareSchool here