Sweary Self Care
to help you to get the patriarchy out of your head and in the bin
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Coaching (connect)
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Video lessons (learn)
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Workbooks (apply)
Membership includes all the 30+ courses, a weekly group coaching call and so much more
Or, if you prefer self study options, you can buy stand alone courses below:
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SelfCareSchool - Membership - Welcome
CourseWelcome to SelfCareSchool Here you will find the useful basics, including your active listening guide
£997
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Book 1:1 Coaching
CourseWays to access direct coaching
£55
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SelfCareSchool Campus
CommunityThis is the place for community, reflection, coaching and play. Like FB but nicer. There are different rooms for different purposes. Do explore. Please familiarise yourself with the posting rules. You are expected to maintain confidentiality.
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Workbook Library
CourseMore workbooks to delve deeper on each subject and ones to prompt you when you are feeling stuck
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Brain work robots (BETA)
CourseSelfCareSchool's BrainBOT (BETA) Only available as part of SelfCareSchool Membership
£997
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The Self Sabotage Solution - self study course 💖
CourseThe self-coaching model Learn how to manage your mind in any situation. ☀️ How to quieten the negative narrative ☀️ How to stop being derailed by judgment ☀️ Build the emotions you want ☀️ Stop pushing yourself
£97
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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£97.00 / month
Regular price
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£47.00 / month
Concessions Monthly Membership
For the annual pass this works out to be
Less than £20 a week for weekly coaching, 100+ classes and your own private community hub
Solve your Self-Sabotage, Manage your Mind and Build your Dreams
A collection of tools
to support you in your journey to make peace
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With Your Confidence
From body image to communication to second-guessing ourselves - when we build our confidence we pave a path to self trust.
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With Your Time
From scheduling to decision-making to people pleasing, we have courses to guide you through the time and energy sucks which are holding you back.
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With Your Mind
The way we think changes everything. We teach tools to notice what our brains is telling us, notice the stories we tell ourselves and find ways to take a fresh approaches.
Blending counselling, coaching, mindfulness and guided introspection techniques
SelfCareSchool helps you unpack your thoughts and connect the way you care about the world to your own self care.
If you are someone who often finds themselves saying "I know that, but I just don't feel it" or "I would never speak to anyone else the way I speak to myself" - this work is for you.
These are methods which robustly test those thoughts you keep undermining yourself with and map a path to where you want to be.
I know I have tried it. These are the tools which have helped me shift stuff I spent over 20 years in therapy trying to resolve. They have proved to be so solid in their results that I decided to train with my teacher's teacher.
I feel like I have a toolkit for life, and I am on a mission to make these tools as accessible as possible.
If you're looking to try and establish some new patterns in your life and see some epic results, you're in the right place.
Pricing options
Please see below for scholarship options
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£97.00 / month
Full wage
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£47.00 / month
Concessions Monthly Membership
"I heard it was accessible pricing"
It is! (but the buttons only allow me to link to one price)
Click here to apply for the scholarship option:
Hardship scholarship application
People who are able to pay the full fee help me ensure no one is ever turned away for financial reasons.
If you'd like to Pay Forward and sponsor someone on the course, please let me know.
If you're looking for a clear, practical methodology to bring about concrete change
This is what we do.
Working on our mindset changes everything
What would you love more of?
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Better Body Image?
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More Confidence?
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Better Boundaries?
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More Time?
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More clarity?
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More hope?
Who am I?
Hi, I'm Anna, also known as HeardinLondon
Anna HeardinLondon
Confidence coach and empowerment photographer

This is a place where we learn
With kindness, laughter and self-compassion. And a large spoonful of social justice and practicality thrown in for good measure.
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Why mindset is the key
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Why you keep tripping yourself up
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Why self-sabotage is a time and energy thief
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Why toxic positivity doesn't work
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How to train your brain to create habits which serve you
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Tools to stop running from your emotions (so you have more time and energy for the important stuff in life)
What you will leave with
⭐️ More confidence, energy, and time (for your relationships and for everything else in your life - yourself front and centre)
⭐️ The ability to stop feeling overwhelmed by everything, all the time
⭐️ A solid method to implement clear boundaries
⭐️ The ability to be more present and authentic for yourself and others
⭐️ A robust methodology to solve any problem